It would be grossly naive for voters absolutely anywhere in Sefton to believe they were being addressed in a direct or personal way by Labour candidates for the May elections.
As their leaflets begin to drop onto doormats, it becomes clear that their campaign amounts to nothing more than lazy, mass-produced sloganising with little or no relevance to the specific needs of individual wards.
All the combined political mindset of Sefton Labour has been able to come up with is a bland, generic, one-size-fits-all set of headlines, with every pamphlet centred around the phrase “working for you.”
It soon becomes obvious that they have nothing of substance to bring to the table - except a near five per cent increase in council tax.
And our sitting and prospective Labour councillors have fire-proofed that by awarding themselves a six per cent rise in personal allowances.
Their leaflets are padded out with copy and paste articles of no specific geographical significance, but bearing the traditional grudges and jealousies of a group still fighting historic class wars now alien to aspiring and progressive communities.
The whole thing reeks of mass-produced insincerity.
The political equivalent of desperate second-hand traders who at the last minute over-print “seasons greetings” on disposable Christmas wrapping paper in the belief that recipients will think they actually care.
